CHALLENGE

Odas Energy is one of the largest energy companies in Turkey with a reputation for achieving global results that set the local standard. Having completed a very successful year post IPO, they wanted to refresh the conversation with investors, to reinvigorate their investment proposition and tell their brand story through their annual report.

The aim was to create a report that complied with the latest corporate reporting regulations and followed best practice standards and also to vividly illustrate how Odas draws on all it’s strengths and capabilities to consistently deliver high standards.

ACTION

We developed the theme “Human Energy”, a graphical story device that enabled us to showcase where ODAŞ ENERGY’s strengths lied. Black and white motion photography, and bold copywriting was used to explain how the company creates value throughout the business.

IMPACT

Published in March 2015, both in digital and published form, the new report combines careful design with information rich narrative, presenting an easy to read layout that showcases Odaş’s strong brand values.