HOW DO I MAKE MY BRAND STAND OUT IN A TRADESHOW?
USE ENVIROMENTAL GRAPHICS AS A TOOL TO ENGAGE VISITORS.
In the maritime industry, most business contacts (deals) are obtained through trade shows. For Sanmar,a global leader in the tugboat industry, every tradeshow represents an opportunity to reinvigorate their company proposition and story; not only to investors but to the contractors and 3rd parties they work with.
The aim was to create a series of environmental graphics that set Sanmar apart from the rest of the booths in the show. We focused on Sanmar’s reputation for achieving global results as our core messaging. An interchangeable graphics system that vividly illustrates how Sanmar draws on all its capabilities to consistently deliver high standards was created, and applied to both environmental graphics and other collateral material.
The straightforward messaging and the direct visual language clearly sets Sanmar apart from it’s competitors.