CHALLENGE

Parenting a teenager is a challenge. Talking to parents about how they should communicate with their teenager? A bigger challenge.

There’s a certain aestethic that’s expected of brochures, pamphlets of this sort. Issues / facts are delivered directly, with unsympapethic language with photos of overly enthusiastic teenagers with toothy smiles hugging their parents & giving thumbs up. It’s fake, it’s contrived and unrealistic.

We knew that this scenario of pseudo-happy families riding through adolescence wasn’t resonating. We needed a fresh look, an unexpected way to deliver the information, or it would just get lost in the pile of other educational brochures.

ACTION

We suggested a magazine-style delivery system, covering a different problem with every issue. Through design, we made sure that it was interesting to read, and the semi-medical information was easy to understand. Illustrations are used to convey complex emotions, while well-edited, direct copy highlights important information, making the rest easier to skim through.

IMPACT

The first issue received great feedback. It is now a monthly publication, covering an array of information from varying from medical to education.