HOW DO I BECOME A LEADER IN SUSTAINABILITY?
INSTEAD OF NUMBERS, FOCUS ON THE STORY.
Sustainability reporting is a fairly new subject in Turkey, with most companies just getting on the bandwagon. What to put in a sustainability report is a question most companies ask, yet they don’t have the resources to extract or write the necessary information.
Facing an incredibly tight deadline, we rethought the media plan. Since there wasn’t enough time for a shoot, we produced a desktop commercial, backed by an extensive online campaign, utilizing strong, clear typography to deliver a message that would grab the attention of investors. We also moved most of the media onto radio, with 10 second direct spots that were consistent with our message.
The brand promise that was used in the IPO, then became the core message of the company.