MUTLUCAN TUZ
HOW DO I EFFECTIVELY ENGAGE INVESTORS FOR MY IPO?
FOCUS ON HOW YOUR BRAND CAN DRIVE THE SECTOR FORWARD

CHALLENGE

As the leading sea salt manufacturer of Turkey, and with ample IPO experience through their sub-companies, Mutlucan Tuz already had a solid strategy in place when they decided to go public – for their IPO.

A client with a solid strategy? We couldn’t be happier. The catch? Certain economic factors had forced the IPO to launch 3 months before it’s expected date, leaving us with less than a week for the communication to be ready.

ACTION

Facing an incredibly tight deadline, we rethought the media plan. Since there wasn’t enough time for a shoot, we produced a  desktop commercial, backed by an extensive online campaign, utilizing strong, clear typography to deliver a message that would grab the attention of investors. We also moved most of the media onto radio, with 10 second direct spots that were consistent with our message.

IMPACT

The brand promise that was used in the IPO, then became the core message of the company.