FİNANSBANK
HOW DO I CONNECT 150.000 SME’S WITH EACH OTHER?
BUILD A DIGITAL PLATFORM ENCOURAGING CONVERSATION.

CHALLENGE

Finansbank, one of the largest banks in Turkey, wanted to redesign it’s SME website. Loaded with sectoral information, the site was outdated, hard to read and provided no real business value to users. We were hired to redesign the site architecture making it more accessible and easier to navigate through – to an audience that isn’t necessarily very internet savvy.

ACTION

We began by conducting in-depth interviews with SME’s from different sectors; both through online questionnaires and in-person interviews. The interviews revealed that the need was not a channel where they could find information, but a platform in which they could connect with others and possibly start a conversation for possible future trades and business deals, essentially a Facebook for SME’s.

IMPACT

The navigation and architecture is now optimized for it’s main audience; the platform is fully responsive across all devices. The platform is now one of the biggest e-procurement sites in Turkey, connecting more than 150.000 users.