HOW DO I MAKE INVESTORS CARE ABOUT THE YOUNGER GENERATION?
APPROACH THE WORK FROM A DIFFERENT PERSPECTIVE.
Çelikel Eğitim Vakfı, is an NGO with a mission to provide under-privileged young students with the required foundations as well as the materials for a successful future. What sets them apart is that they focus not only on academic but also on personal growth of students, giving them the required social skills and confidence to achieve successful careers in the future.
As is the case with most NGO’s, their vision and intention far exceeds the budget they can allocate for communication. Relying solely on donations, and operating on a very limited media budget, every piece of communication needs to deliver a clear, effective message and resonate.
We designed the communication around the students themselves, letting them be the voice of the NGO. Dynamic typography, and unexpected photography differentiates them from the over-saturated and lackluster visual language of the non-profit organizations.
In producing the annual report for ÇEV, we told their story through their repositioning, giving both emotional and rational reasons why they are truly different within their sector.